Google has added two new verification methods for merchants/retailers within Google Merchant Center next. The new methods are to verify via a business email or verify via an e-commerce/shopping platform. This was spotted via Hana Kobzová on LinkedIn who spotted the change. She shared a lot of details on LinkedIn, but in summary, Google has … Read more
In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts. As a reminder, this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time … Read more
Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. However, this could be an extra hurdle that some businesses may not be willing to prioritize. Key details. Deadline: Nov. 15. Who’s … Read more
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google … Read more
After testing the blue verification icons and labels for ads in the Google Search results, now Google seems to be testing them on the free organic search results. Oh, and Google also tested them in gold, and Microsoft tested Bing verification labels in organic free listings too. When you hover over the verification icon, it … Read more
Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that Gemini is responding with. Google said this is to continue its “work to reduce hallucinations and making it easier to explore websites that help you … Read more
Google has added new fields and options to the Google Business Profiles verification status tool. These options should help some businesses that are having issues getting verified on Google Maps. Tim Capper posted about these changes earlier this month on his blog with more details, explaining which new fields were added to the verification status … Read more
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it matters. The integration of IAS’s Total Media Quality suite gives Reddit advertisers globally an added layer of trusted, independent measurement around brand safety, viewability and invalid traffic. Why we care. … Read more
Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verification is exactly. Google wrote: In June 2024, Google will update the advertiser verification program … Read more
Do you want to improve the online visibility of your local business? If so, verifying your business with a listing on Google Business Profile (GBP) is an absolutely crucial first step. 97% of consumers take to search engines like Google to learn more about local businesses, and a GBP listing will help you appear in … Read more
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