Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. … Read more
Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured snippet, separating it from the main search results. Now Google added this vertical line. Here is what it looks like (click to enlarge): It is … Read more
Back in 1909, when search was young, you only had one place you had to target to rank. Okay, it was more like 1997, and there were a couple of places you could optimize for (Ask Jeeves, anyone?), but the point is, it was simple. Not a lot to it. It certainly wasn’t as complex … Read more
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