New Study: Instagram Reels Outperform TikTok & Facebook Videos 

New Study: Instagram Reels Outperform TikTok & Facebook Videos 

In a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok.  Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories.  Longer IG Reels (90 seconds +) generated more than … Read more

How to Embed Videos in WordPress [3 Easy Methods] » Rank Math

How to Embed Videos in WordPress [3 Easy Methods] » Rank Math

WordPress is a popular content management system for creating and managing your own website or blog. One of WordPress’ great features is the ability to embed videos into your posts or pages easily.  Whether you want to showcase a tutorial, share a funny clip, or promote a product, embedding videos can improve your content’s visual … Read more

Google Bard can now answer questions about YouTube videos

Google Bard can now answer questions about YouTube videos

Google Bard can now answer questions about the content of YouTube videos. Bard now summarizes video footage when users enter a YouTube URL. Why we care. Expanding Bard’s capabilities could lead to greater engagement for content creators. Summaries of video content may also enhance users’ experiences. This functionality makes content more accessible, whether users are … Read more

Google Announces New Structured Data For Educational Videos

Google Announces New Structured Data For Educational Videos

Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the educational level, concepts, and skills covered in instructional videos. This new structured data for learning videos enables Google Search to understand the content better and … Read more

Repurposing Content: How to Turn Articles into Videos

Repurposing Content: How to Turn Articles into Videos

Every digital marketer understands the importance of consistently producing fresh content.  If your strategy includes multiple platforms, then you also know the challenge of keeping up with the content demand for each.  One way to maximize your resources is to repurpose existing content.  Specifically, taking the blogs and articles already on your site and turning … Read more

How do I optimize videos for various platforms and screen sizes?

How do I optimize videos for various platforms and screen sizes?

One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of … Read more

YouTube SEO Optimization: Unlocking Best Practices for Your Channel and Videos

YouTube SEO Optimization: Unlocking Best Practices for Your Channel and Videos

In an era where digital content is king, YouTube stands tall as a titan of online platforms. Imagine a platform bustling with over two billion users, each with their unique preferences, gathering every month. That’s the vast landscape of YouTube. However, as with any expansive territory, simply uploading a video and hoping for the best … Read more

YouTube is removing individual ad controls on new videos

YouTube is removing individual ad controls on new videos

YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube will … Read more

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