Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But … Read more
Google’s Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to “show Google” things, explaining that the process of doing things to your site to rank better in Google is the opposite of the advice Google is giving. Instead, show things to your users/visitors that those … Read more
Retargeting ads, also known as remarketing ads, are a powerful advertising tool designed to re-engage your website visitors. These strategically placed ads remind your audience of their prior interactions with your website, encouraging them to complete an unfinished action such as filling in a form or finalising a purchase. This personalised form of advertising significantly … Read more
Local businesses must ensure they can be found by those looking for them – both online and on the road. Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your … Read more
The popular site for enthusiasts of the football game FIFA, Futhead, was updated this week to show a message announcing its closure. It reads, “Unfortunately we have had to shut down operations. We’re so appreciative of your contribution and engagement over the years and wish you a bright, FIFA/FC filled future.” Futhead is one of … Read more
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