Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the reasoning behind this and offered insights into measuring INP. Lighthouse Measures Page Loads, Not Interactions Lighthouse measures a simple page … Read more
More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data dumps. Data dumps on their own won’t help you; they’ll probably only hurt you. Here’s why, how this mindset routinely sabotages keyword research and how to fix it. Why keyword … Read more
Kateryna HordiienkoResearch Editor at Serpstat The value of marketing advancement and automation shouldn’t be underestimated, especially considering how many new technologies appear in the market. With the marketing automation market size expected to reach $8.42 billion by 2027, as the research states, now is the right moment to adopt this strategy and contribute to your … Read more
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