Chris Long, the VP of Marketing at Go Fish Digital, stopped by my office to chat SEO and that is what we did. Chris does a lot of internal marketing efforts at Go Fish Digital but also works on some executive client projects. Chris got into SEO in 2013, before that he was in finance … Read more
In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two, we talked about Google algorithms and he said even though they are so big they still need to deal with the Medic update and core updates. They … Read more
I drove out to see David Iwanow at the Reckitt offices in New Jersey to chat SEO. David is the Head of Search at Reckitt, he is based in Amsterdam but came in to do some SEO training for his teams there. David has been in SEO since 2007 and we talk about how we … Read more
In part one, we learned about Jamie Reedy and Jordan Mazza from Amsive Digital and then spoke a bit about e-commerce SEO. In this next part, we talk about publisher and content SEO. Jordan explained they have their own internal ranking signals for content development. Jordan said they look a lot at the new E … Read more
Jamie Reedy and Jordan Mazza from Amsive Digital stopped by to chat about SEO and all things search. Jamie is a Senior SEO Specialist and Jordan is an SEO and Communications Specialist at the company, Jordan used to be a TV news reporter (the guys you see on TV reporting on hurricanes and other events). … Read more
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. Then in part two we spoke about local SEO and how to get new customers, the right customers. Then in part three, we go more into how local search and search is changing. We … Read more
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When it comes to local search he said most companies miss the mark by not focusing on Google Business Profiles and reviews. When you look at … Read more
I met up at one of Lance Bachmann’s businesses, 1SEO Digital Agency, where we chatted about marketing and running a business. Lance started doing digital marketing over 20 years, and while he owns five other companies, his most favorite thing is marketing. Lance has purchased other businesses in the past and has sold some businesses … Read more
In part one, we learned more about Fabrice Canel of Microsoft Bing and spoke about indexing quality. In part two we dig more into the concern around content generation through generative AI tools and IndexNow. Then in the final part, we spoke about sitemaps and While IndexNow is the best way to submit changes to … Read more
In part one, we learned about Matt Abbagnaro and also about his experience with Performance Max Google Ads campaign. In part two, we moved on to talking about client services and he spoke about Kirk Williams (aka @PPCKirk) book, Stop the Scale. He said it is all about client service work and giving the best … Read more
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