We’ve talked about voice search before. We told you not to focus your SEO strategy on voice search in 2017, and again in 2020. Fast forward to 2024, a lot has changed. The emergence of generative AI has blasted into the mainstream, people and businesses alike taking notice, with over half (52%) of Americans using GenAI. Apple announced their Apple Intelligence with the promise of features like article summarization and added privacy with web erasers. Should you completely pivot your SEO strategy in 2024 to prepare? Not necessarily, but I will highlight for you 3 voice search tactics to get ahead of as we look ahead to 2025.