Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion dollar empires on it. I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition and market expansion. The bottom line is: search rankings and revenue are intrinsically linked. That’s … Read more
Google is still at it, maybe it is angry again about the possibility of it being broken up by the DOJ after being ruled a monopoly. But in all seriousness, the search ranking volatility is super heating, almost combusting. The chatter is still super heated and many of the tools are showing extreme volatility. This … Read more
The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While AI Overviews now have a “stronger presence” compared to June, the visibility of Google’s AI-generated answers previously appeared on … Read more
Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party Google Search rank volatility trackers. And no, we still do not have a new core update officially released by Google but it is … Read more
For the original iTunes version, click here. This week, we covered the big ruling that Google is officially a monopoly, a federal judge ruled. Google search ranking volatility heated up the day after that ruling. Google served ads for products from other merchants, paid for by other advertisers, which is why they pulled down … Read more
It’s been about a week since the superheated and bursting Google Search ranking volatility, and since then, it did happen to calm down a bit, at least relatively speaking. But now I am seeing the Google search ranking volatility heat up again. Yep, I am seeing signs of yet another Google Search update, again, unconfirmed, … Read more
This week we covered how Google said the core update isn’t extremely far away. We also reported on super intense Google Search ranking volatility change later this week and then the ongoing volatility with Google Search over the past few weeks. Google updated its algorithms to demote deepfake content. Google also improved its Autocomplete predictions … Read more
Here is the big monthly Google webmaster report, where I catch you up on what changes with Google Search related to Google updates, ranking volatility, SEO, Search Console, UI changes, local and much more. This month we had intense ranking volatility all month, we had autocomplete updates, deepfakes algorithm changes and a big search indexing … Read more
Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into today, August 1st, is heavy. This may be Google testing a new Google search ranking algorithm update, maybe the expected core update, or maybe not… … Read more
Over the past almost two weeks, we have seen consistent and ongoing ranking volatility on a daily basis. The last Google search ranking update I covered was around July 23rd, then before that was July 18th and then July 9th. But every says since around July 17th there has been high volatility with the Google … Read more
421
229
714
826
543