One of the most well-known data metrics that marketers and SEOs rely on to make informed decisions is keyword search volume. Despite its popularity, one constant question remains: “What is the true search volume?”
The other day, Gartner, a respected research firm, predicted that “traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” So I asked SEOs what they think and only 20% of SEOs think search volume won’t change by 2026. “Organic and paid search are vital … Read more
Business owners, marketing professionals, entrepreneurs, and aspiring digital enthusiasts can all benefit immensely from the wealth of information and networking opportunities digital marketing conferences offer. These events provide a platform for attendees to gain a comprehensive understanding of emerging technologies, data analytics, and innovative marketing tools. Additionally, networking with industry leaders, experts, and like-minded peers … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
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Search Volume Timeline | Pi Datametrics 04 Dec 2023|2 MIN READ Influence content planning and strategic sales initiatives with Pi’s Search Volume Timeline. In the dynamic landscape of digital marketing, timing is everything. If you’re not aligning your efforts with the moments when your audience is most engaged, you risk missing out on valuable opportunities. … Read more
For over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life, including brand marketing. However, the social media app has seen a drastic downturn since tech billionaire Elon Musk acquired it in 2022. Now renamed “X”, Twitter has lost a significant amount of traffic, ad sales, … Read more
One of the most well-known data metrics that marketers and SEOs rely on to make informed decisions is keyword search volume. Despite its popularity, one constant question remains: “What is the true search volume?”
Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. But only when it’s appropriately harnessed. Learning to do strategic keyword research … Read more
The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a more … Read more
As you dive into the fast-paced world of SEO (search engine optimization), it’s important to understand the key concepts that will help you crush the competition and dominate the first page of Google search results. And one critical aspect of this world is understanding keyword search volume, a metric that reveals the popularity, trends, and … Read more