“SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste … Read more
Google’s John Mueller told us again to stop focusing on links and focus more on other things you can do to improve your website. He said this on Reddit, writing, “over-focusing on links will often result in you wasting your time doing things that don’t make your website better overall.” John started off by explaining … Read more
Google’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google over the past six months. Backlink Checkers Prioritize Their Crawls Differently The person asking the question wanted to know why backlink checkers show different backlinks … Read more
From MidJourney As an SEO consultant my main objective is to make money for my clients with traffic from search engines. However, after doing that for 14 years I’ve ironically also learned how to waste a lot of money as well. No, it’s not because of mistakes I’ve made or failed SEO strategies, instead I’ve … Read more
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