30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look professional Track email opens to be able to tell which emails were never seen Create an effective follow-up strategy (which includes Twitter) Organize your email campaigns using labels Email fatigue … Read more
SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the impression that SEO is a commodity and that one provider’s offering is much like another’s. However, not all SEO is created equal. Choosing an SEO resource or partner based on … Read more
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear … Read more
In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini, is their largest and most advanced with the capability to understand text, code, audio, images, and video. We expect … Read more
More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and … Read more
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. … Read more
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. So, what is 2024 shaping up to be, and … Read more
7 SEO red flags to avoid when hiring an SEO agency or SEO consultant Episode #58 of the SEO Podcast by #SEOSLY is about top three red flags to watch out for when hiring an SEO agency. Having worked a lot at various SEO agencies, I know very well what top red flags are. I … Read more
Gen Z aren’t just tuning into YouTube for the videos – they’re watching the ads too. Six in ten teens would opt to watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform, according to research from Precise TV and Giraffe Insights. The news comes … Read more
In this guide, I’m going to show you how to get 4,000 watch hours on YouTube. I have 258,000 watch hours on my channel: And if I was able to do it with my cringe-worthy videos, then you can too. So the first question is: How Long Does It Take to Get 4,000 Watch Hours … Read more
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