The digital realm in healthcare is in a constant state of flux, and for IT professionals, staying updated is more than just a necessity; it’s a mandate. We don’t merely acknowledge these IT challenges; we’re deeply attuned to them, striving to devise the most efficient strategies and tech solutions to cut costs, increase margins, and … Read more
Webflow is a website builder with a strong reputation for simplicity and versatility. And it’s got loads of features that will help your content appear higher on search results pages. In this article, you’ll learn how to use Webflow’s SEOfunctionality to boost brand awareness, generate high-value leads, and grow your conversion rate. What Makes Webflow … Read more
In the fast-paced world of healthcare, operations teams juggle various roles to ensure everything runs smoothly. While their efforts are indispensable, these teams often face hurdles that can affect patient care and services and overall efficiency. Forrester highlights that strategic operational improvements can enhance revenue, control costs, and reinforce resilience. With the industry’s ever-shifting dynamics, … Read more
In the long term, the way you get more organic traffic is this: create more content about stuff people are searching for and build links. The problem is that it takes time. If you want to get more organic traffic fast, you need to squeeze more juice out of what you already have. These seven tactics … Read more
One of my favorite aspects of SEO is diving into competitive research. It’s illuminating and produces many strategic ideas and content topics. Clients always **** seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have … Read more
“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in the SERPs is going to steal all our clicks!” “It’s impossible to prove the worth of SEO in today’s cookie-less world!” There’s a lot of … Read more
The Google algorithms—you know them, you fear them. Like a host of vengeful gods, the pantheon of Penguin, Panda, and Hummingbirds affect the SEO world with an often catastrophic impact. Whenever they happen to grace us with their presence, horror stories of lost rankings and penalties spread like famine and plague. Even the most Google-faithful … Read more
What Is Facebook Audience Overlap? Facebook audience overlap is when two or more ads from a company’s campaign target the same person (or people) on the social media platform. As an extreme example, imagine two ad sets where one targets people interested in marketing tools and the other targets people interested in SEO tools. Most … Read more
Paid search changes quickly. A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads, launching Performance Max, or dumping Universal … Read more
Running a modern business is almost impossible without a website. Increasingly, that website becomes not just an online billboard, but an interactive tool for your potential customers to learn more about your business, buy services, and schedule appointments. That means they have to leave their personal information on your site. And that, in turn, … Read more
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