Search engines and platform algorithms are constantly in flux. In this ever-changing digital landscape, it’s a matter of “get ahead” or “get lost” for marketers and small business owners. No matter how good your product or service is, if no one can find it, then how can you scale? Algorithms change constantly, sometimes through little … Read more
Kateryna HordiienkoResearch Editor at Serpstat Let’s be honest — search engine optimization is 95% made up of routine, repetitive tasks. Diligent execution of daily work is much more important for website promotion than finding out-of-the-box innovative techniques. But the modern approach to doing business does not tolerate such streaming conveyor belt labor. It limits human … Read more
Staying on top of Google search results is difficult as Search Engine Optimization (SEO) is an ever-changing landscape. It requires a long and complex process. However, one tool that has been gaining traction lately to streamline the process is ChatGPT. ChatGPT is dominant, and the reasons for dominance are pertinent. It helps experts search keywords, … Read more
Do you struggle to come up with new content ideas? If so, you’re not alone. Finding fresh, engaging, and original content ideas is one of the biggest challenges faced by newcomers in the online business world. Trust me, we’ve all been there, staring at that blank screen, waiting for the muse to strike… only to … Read more
Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your images for web crawlers has taken on even more importance. But beyond a short sentence describing the image, how do you make your alt text … Read more
Organic search is an extremely lucrative marketing channel responsible for 53 percent of trackable website traffic. Source link
Advancements in technology and rapidly changing consumer behaviors have made it more challenging than ever to navigate local search marketing. Standing out in increasingly competitive search results and reaching your target audience across the many platforms they use can be an uphill battle. But fear not – AI is emerging as a powerful tool that can take … Read more
Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language ****** (LLMs), automation in PPC is now on a whole new level. Automation has had a game-changing impact on PPC marketing over the last … Read more
Imagine having a flood of targeted traffic flowing to your website, propelling your brand to new heights. Every business owner and blogger dreams of achieving that level of online success. But here’s the harsh reality: this remains a distant dream for the majority, as many fail to gauge the importance of backlinks in search engine … Read more
Updated: July 1, 2023. A quick guide on how to get your site crawled by Google (and lots of practical tips). Let’s discuss an essential part of SEO – ensuring your site gets crawled by Google. If you’re new to this, you might ask, “What does crawling mean?” In simple terms, crawling is Google’s process … Read more
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