What Is AI Keyword Research? Keyword research refers to identifying what words or phrases your target audience uses in search engines. These words or phrases are also called keywords. AI keyword research means using an AI tool to assist with finding new keyword ideas. And to generate personalized keyword suggestions and metrics. Compared to traditional … Read more
Two HTML elements that have the ability to drastically affect your SEO (in both good and bad ways) are hreflang and canonical tags. Improper use of either could cause incorrect pages to appear for users, or for Google to index an incorrect version of a web page. Complicating things further, many SEOs confuse hreflang and … Read more
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously … Read more
A search marketer named Lars Lofgren felt exasperated by the avalanche of spam hitting Reddit and decided to expose the tricks that spammers are using to exploit Google’s preference for ranking Reddit discussions. Reddit’s Spam Problem Lars wrote that the reason he decided to expose how spammers are exploiting Reddit was because he’s a Redditor … Read more
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. Segmentation by best … Read more
Many C-level executives are convinced AI is a must-have competitive tool. According to a recent study from IBM’s Institute for Business Value, 75% of CEOs believe that competitive advantage will depend on who has the most advanced generative AI. Following AI directives from the top, marketers and commerce leaders are hurrying to research AI solutions … Read more
Google’s Gary Illyes and Lizzi Sassman discussed three factors that trigger increased Googlebot crawling. While they downplayed the need for constant crawling, they acknowledged there a ways to encourage Googlebot to revisit a website. 1. Impact of High-Quality Content on Crawling Frequency One of the things they talked about was the quality of a website. … Read more
Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success? This method is easy to overlook. But it’s a powerful way to find valuable insights about your competitors. Find fresh content ideas. Or, locate the specific information you need. At Backlinko, we track how … Read more
The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm … Read more
Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide. Let’s dive … Read more
421
229
714
826
543