Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide. Let’s dive … Read more
Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s organic results. Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other; … Read more
Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive … Read more
Blame it all on Covid. We learned that we can work anywhere with an internet connection. I’m going to be working from Istanbul in May. One of my colleagues now travels full-time–I think she’s in Bali right now. But with all of our logging from exotic locales, does local SEO still matter? Despite the global … Read more
A big challenge you’ll face as a website owner is finding new keywords beyond the ones you’re ranking for currently. Ranking for new keywords can boost traffic and get more eyes on your content, products, or services. But how do you find new keywords? Below, we share 11 strategies to help you find new keywords … Read more
Targeting all the keywords you could potentially rank for probably isn’t feasible. Or a smart use of your resources. Instead, you should compare keywords to identify those with the most potential for your SEO and paid search strategies. In this guide, we’ll show you how to compare keywords using search volume, keyword difficulty, and other … Read more
SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it takes to get results? In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus … Read more
One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. … Read more
Knowing how to compare websites can give you key insights into your competitors’ business strategies. To see what does and doesn’t work. Which can guide your own strategic efforts to improve online visibility and performance. In this article, we’ll show you how to uncover your competitor’s SEO traffic, ad performance, site engagement, and more to … Read more
These days, global brands are going all out for customer satisfaction, identifying happy customers as the key to financial prosperity. Since customer loyalty is directly linked to growing revenue, it is a no-brainer for you, the business owner, to place the client experience high up on the priority list to ensure it is a good … Read more
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