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Google’s annual marketing event, Google Marketing Live 2024, heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it believes generated replies will be helpful for the user, Google said. This will focus on commerce … Read more
Google officially rolled out the requirement for Consent Mode v2 for Google properties in the European Economic Area (EEA) to ensure its properties complied with the Digital Markets Act (DMA) in March. Consent Mode v2 introduced two new parameters: ad_user_data, which sets consent for sending user data related to advertising to Google. ad_personalization, which sets … Read more
You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll … Read more
After half a decade of blogging experience, I’ve learned that when it comes to promoting your blog, there are only three ways. No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of people with one click. … Read more
Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. Marigold’s latest white paper highlights six practical applications of this technology, including: Ideation: Overcome creative blocks and generate fresh ideas Copy Adaptation: Tailor content to different target audiences Image Generation: Produce unique visuals that complement your brand … Read more
AI can make your SEO efforts faster, better, and more fun—if you know how to use it. Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends. How AI works (in <60 seconds) To use AI in the best way (and avoid the mistakes many people make), … Read more
What Are Seed Keywords? A seed keyword is a keyword without any modifiers, also known as a short-tail keyword. It’s typically made up of one or two words and has a high monthly search volume. And lots of competition. Think of seed keywords as the pillars of a website optimization strategy. They cover your site’s … Read more
Blog / Keywords & Content / 5 AI Content Marketing Tactics for Enhanced Quality and Performance Producing captivating content takes substantial effort. This includes audience research, brainstorming, outlining, drafts, SEO editing, and the list goes on! But what if AI could help you streamline this process? While AI tools can’t instantly produce perfect articles for … Read more
Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing … Read more
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