The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors. Right-click on any page and scroll down to Inspect to see the code with which the site … Read more
As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Some paid search specialists are no longer content with the status quo. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in … Read more
What Are Content Buckets? Content buckets are different categories or content types used to organize content. Which makes it easier to come up with new ideas, maintain consistent messaging, and include variety that keeps your audiences engaged. They’re different from content pillars. Which are the overarching topics your brand covers. But content buckets help you … Read more
What Are SEO Best Practices? SEO best practices are tried-and-tested tactics for improving a website or brand’s visibility in search engine results pages. Without paying for ads. Following these best practices can help you improve brand awareness. And get more organic traffic (unpaid clicks) from search engines like Google. 10 SEO Best Practices to Follow … Read more
Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services. Customers seeking help or … Read more
As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing … Read more
While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. 1. Less is … Read more
Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. AI … Read more
What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing … Read more
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What Is SEO Traffic? SEO traffic is the number of visitors who come to your website from organic search results. Organic search results are the webpages that appear on search engines like Google that are not paid ads. SEO traffic, also known as organic traffic, is important because it’s often made up of your target … Read more
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