Don’t expect a potential customer to trust you right off the bat. You may be telling everyone how great your service and/or product is (and you may even be right), but your competitors will be saying the exact same thing about their own company. Fortunately, there’s one way to help you stand out from … Read more
The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an … Read more
Is there anything worse than going to a pharmacy to pick up your prescriptions? Okay, I’m sure there are a few things but it’s still inconvenient, right? Thankfully, many pharmacies have adopted home delivery services. Patients can request delivery of their medication come right to their doorstep. However, this presents some challenges. What if a … Read more
Ecommеrcе landing pagеs sеrvе as thе first touchpoint for potential customers visiting your onlinе storе. Thеy play a pivotal role in shaping thе imprеssion of your products and sеrvicеs, and thеir еffеctivеnеss can makе or brеak your convеrsion ratе. Wеll-dеsignеd and optimizеd landing pagеs can boost salеs, rеducе bouncе ratеs, and еnhancе customеr loyalty. Artificial … Read more
For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales funnel … Read more
Digital marketing is the future. But that doesn’t mean you should ignore the present—or the past, for that matter. It’s true. Social media, email, search engine, and other types of digital marketing have the potential for immense success. But at the same time, they build on fundamental principles that have always been true. And, … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Content is one of the biggest variables of online marketing success. The more (high-quality and relevant) content you produce, the more growth opportunities you’ll discover. But what kind of content should you create? What topics should you talk about? Finding fresh ideas for content creation can be challenging. But it doesn’t have to be. In … Read more
What Is Duplicate Content? Duplicate content is identical or highly similar content that appears in more than one place online. So even if a piece of content isn’t an exact copy of another page, it can still be considered a duplicate if it’s similar enough to that other page. Here’s what identical and similar content … Read more
Finding a great affiliate niche that’s both low competition and profitable can sometimes seem like finding a pot of gold at the end of the rainbow—but it’s not impossible if you know what you’re doing. In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as … Read more
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