Have you ever wondered what makes some websites a joy to navigate while others leave you feeling lost? That’s because some sites are well-structured and improve the overall user experience. Creating a website is more than just putting together pages—crafting a seamless and intuitive experience for your visitors. A well-thought-out website structure improves user experience … Read more
How often have you closed a slow website, promising never to return? It’s frustrating, right? We’ve all been there. That’s where Core Web Vitals come into play. You might wonder, “What on earth are Core Web Vitals?” Buckle up because we’re about to begin the tech talk and make it as simple as a Sunday … Read more
According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a set of metrics developed by Google to quantify the user experience on web pages. The three key metrics are Largest Contentful Paint (LCP), which measures … Read more
By now, you’ve probably already read “Critical, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. I haven’t had personal or professional interactions with them, so I can’t provide detailed insights regarding the criticism. However, … Read more
Microsoft has published a new patent application named Web Content Reliability Classification (US 20230350956 A1). It seems this patent describes how to figure out a reliability score for a website or portion of the content on a website for use in Bing Search. Of course, you need to keep in mind that just because a … Read more
Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on … Read more
Danny Sullivan, Google’s Search Liaison, defended why Google pushed out search ranking algorithm updates, saying on X, “The web changes. Content changes. People’s expectations change. That’s why we keep looking at ways to improve the search results we show.” This is a really good long rant by Danny Sullivan that I wanted to highlight, so … Read more
While some search marketers may face challenges when collaborating with developers unfamiliar with SEO, it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Some SEOs seem to have fallen prey to survivor bias by focusing on problems rather … Read more
I’ve written here on the blog about ADA compliance, also known as 508, and more recently, W.C.A.G 2.2 compliance, or web accessibility. My daughter is blind, and because of that, her online experience often suffers because many websites fail to provide adequate solutions for those with disabilities. Websites are covered under the Americans with Disabilities … Read more
What Is Programmatic SEO? Programmatic SEO involves creating landing pages on a large scale to rank on search engine results pages (SERPs). It’s sometimes referred to as pSEO. Each landing page starts from the same template containing the same elements (e.g., images, pricing, reviews, etc.). You then create variations of the same page using automated … Read more
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