Google has updated its Verifying Googlebot and other Google crawlers help document to add a new section describing the three categories or types of crawlers they have. They have their Googlebot crawler, special-case crawlers and user-triggered crawlers. I believe this was done after we, including me, were obsessed a bit over the new GoogleOther crawler. … Read more
Over the years I’ve used a handful of different methods to create content for this website. As we continue through 2023 and beyond, we plan on ramping up content production significantly for this blog and other pages on this website. Because of this I wanted to take a moment to discuss some of our content … Read more
Generative AI tools powered by Large Language ****** (LLMs) like ChatGPT (which powers Microsoft Bing), Google Bard, and many emerging platforms are rapidly changing the way we search for information online. These tools are designed to generate human-like responses to user queries, providing answers that are often more nuanced and contextually relevant than those served … Read more
Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution … Read more
This is a continuation of my previous discussion on PHI and Online Tracking. We know you have to be extremely careful when using tracking technologies. This is even true on .com site where you don’t login. Even with extra care there are a number of ways in which you can track activity and events on … Read more
Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem … Read more
Every year Google releases its web spam report showing how much better the search company got at fighting search spam. This year is no different but here, Google is showcasing how successful SpamBrain was at making big strides in fighting search spam. Here are some high level numbers that Google shared in its 2022 report: … Read more
The relationship between an SEO professional, the IT department, and the web developers of a site can be complicated. Web developers and IT departments have different priorities from SEO pros; they focus on the appearance and stability of the site rather than its functionality. Developers and IT departments also don’t typically have ample time or … Read more
Google is testing having the map box automatically expand within the web search results, above or on the right side of the local pack results, when you begin to place your mouse cursor over the results. I tried several browsers to try to replicate this but I was unsuccessful. I found two examples of people … Read more
September 20, 2022 | Posted by The In Search SEO Podcast What do you really need to be looking for in a Core Web Vitals report? That’s what we’re going to be discussing today with a man who built his first online store when he was just 16 years old. Since 2011, he’s … Read more
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