Google is testing another variation of “from the web” sections in its search results. This one is more for local queries, where Google shows a carousel of cards snippets titled “From the web.” They can come up for [near me] types of queries but I am not able to replicate this. This was spotted by … Read more
Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is sourced from the CrUX dataset which is based on actual user experiences on the URLs and websites that are analyzed and explored in the new … Read more
Is your website delivering for your business? Every modern business needs an up-to-****, highly-functional website to be competitive. Even if you are a sole trader with a small local business, the benefit of having a small website of just a page or two is imperative. Just as our parents and grandparents sought the services and … Read more
Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the reasoning behind this and offered insights into measuring INP. Lighthouse Measures Page Loads, Not Interactions Lighthouse measures a simple page … Read more
Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead. Google’s site command for image search seems broken. Google fixed a Search Console reporting bug with product snippets. Google Maps … Read more
Google has refreshed and updated its web search policies documentation. The big change is Google added more language around the site reputation abuse policy, while expanding, simplifying and clarifying other sections of its search policies. Google wrote that they have “clarified some wording in our spam policies for Google web search to focus more on … Read more
Google again has downplayed the importance of Core Web Vitals as a Google Search ranking signal. Google’s Martin Splitt said in a video yesterday, “also core web vitals aren’t as important as some people might think.” He added, “they are they are not irrelevant though but do not over focus on these things.” This came … Read more
Google’s John Mueller answered a question about why Google indexes pages that are disallowed from crawling by robots.txt and why the it’s safe to ignore the related Search Console reports about those crawls. Bot Traffic To Query Parameter URLs The person asking the question documented that bots were creating links to non-existent query parameter URLs … Read more
Google’s Martin Splitt answered a question in the SEO Office Hours podcast about whether reproducing YouTube video content into text on a web page would be seen as duplicate content and have a negative impact on the web page rankings. Although duplicate content is not a negative ranking factor, content published on a more authoritative … Read more
Back in mid-June, I noticed that Google was not showing many of my images in Google Search and Discover and also some readers were pointing it out to me. So I used the handy Google Search Console URL Inspection tool to find out those S3 URLs I was using to host my images were blocking … Read more
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