On May 14th, 2024, Google launched AI Overviews everywhere in the United States. What’s that? It’s a search feature where generative AI summarizes queries at the top of the results page. If you’ve done any Googling since May, you’ve likely seen one of these appear: As you can see, the AI Overview provides a brief … Read more
Click rate and click-through rate are email marketing metrics that reveal how engaging your campaigns are. Understanding and optimizing these numbers can help you boost conversions and audience relationships. Let’s explore these metrics further. What’s the Difference Between Click Rate and Click-Through Rate? Click rate is the percentage of individuals who click a link in … Read more
Get the week’s best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs. Meet our Starter plan: a $29/month offering that’s great for SEO beginners who are looking to go beyond the basics offered in our free Ahrefs Webmaster Tools plan. Here’s what you need to know. What’s offered in the … Read more
Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, published alongside the August core update rollout, includes several additions and removals. New Sections Added The most significant change includes two new sections: “Check if there’s a traffic drop in Search Console” and “Assessing a large … Read more
A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product … Read more
On-page SEO and off-page SEO both involve taking steps to increase your visibility in search results. But they’re quite different. Let’s go over the distinctions and how you can use both. What’s the Difference Between On-Page SEO and Off-Page SEO? On-page SEO refers to things you can do on a webpage to improve its search … Read more
AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to expand on what Crowe wrote, focusing … Read more
Blog / SEO Strategy / Does Pay-for-Performance SEO Really Save You Money? You’ve probably seen ads like “Rank #1 in SERPs super fast and cheap by using our effective SEO tactics. Guaranteed!” Tempting but suspicious, isn’t it? This is typically how pay-for-performance SEO agencies market their services. These agencies sweet-talk about how they only charge … Read more
On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites. Despite their similarities, multinational and multilingual SEO have key differences. Understanding these differences lets you create effective website design and SEO strategies. This article tackles the nuances of each type of SEO project and answers some of the … Read more
Defining Brand vs. Non-Brand Keywords Branded keywords are search terms that include your brand name. Or some variation of it. Non-branded keywords are general search terms that don’t mention your brand. For example: Branded: “iPhone,” “Semrush SEO tools,” and “Microsoft Office 365” Non-branded: “smartphone,” “SEO software,” and “productivity suite” Those who use branded keywords are … Read more
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