Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and … Read more
Exciting times are ahead for WordPress users! The upcoming WordPress 6.4 update is on the horizon, and it’s bringing some interesting features and enhancements. WordPress 6.4 is planned to be released on November 7th, 2023. So, what can you expect from this release? From a brand-new theme to make your site shine to several blocks … Read more
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At The HOTH, we offer many services for improving our client’s SEO through boosting online visibility. Content creation, guest posting, and link insertions are a few examples of how we improve SERP (search engine results pages) rankings for our clients. Yet, quite a bit of confusion surrounds two of our SEO offerings: article syndication and … Read more
Check Out Our New Site! You may have noticed this big honking new LSGSEO logo in the middle of the homepage. I thought it might merit an explanation. A few years ago, some of the team felt strongly that calling ourselves “Local” SEO Guide made it seem like all we did was Local SEO and … Read more
The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update. Thankfully, Google dropped some clues in its revisions to its search documentation … Read more
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google, focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against … Read more
Enterprise SEO—quite literally—refers to SEO that happens at an enterprise-sized company. Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle even … Read more
Estimated reading time: 6 minutes Meet Jane. Jane is a dedicated medical professional, working hard to grow her practice. She’s passionate about offering top-notch healthcare services to her patients. She’s concerned about online reputation management for her medical practice. She’s invested time and money in creating a polished website, posting regularly on social media, and … Read more
June 2023 was a big month for PPC updates, with many new features and changes announced. Read on to hear about the key changes that will have the biggest impacts (positive or negative) on your accounts. Summary of PPC Updates June 2023 The end of Google Universal Analytics Brand exclusions for Google Performance Max … Read more
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