SEO product manager vs. SEO manager: What’s the difference?

SEO product manager vs. SEO manager: What’s the difference?

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization.  Going fast vs. going far When you’re an … Read more

Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference?

Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference?

Imagine being able to reverse engineer someone else’s ranking strategy and identify their weaknesses so you can win big? Well, there’s a way and that is through SEO gap analysis.  You are not creating content in a vacuum after all.  In addition to keyword research and identifying potential high-traffic keywords to target, you also need … Read more

Short vs. Long Content: What’s Best for SEO?

Short vs. Long Content: What’s Best for SEO?

Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more than a minute, you’ll have encountered that question.  Seasoned search engine optimizers (SEOs) would be forgiven for rolling their eyes at this point. It’s a … Read more

When You Get Top Search Engine Rankings, What’s Next? – Vizion Interactive

When You Get Top Search Engine Rankings, What’s Next? – Vizion Interactive

Reading Time: 7 minutes 9 ideas for what’s next, after achieving top search engine rankings. So, you’ve achieved SEO Zen. The website is ranking for all of the top keywords that you’ve been targeting. Perhaps it’s taken months or even years to get to this point. Sure, you may not be ranking #1 for every … Read more

B2B Marketing Is Changing: What’s New? – Digital Squad NZ

B2B Marketing Is Changing: What’s New? – Digital Squad NZ

Industries all across the globe are transforming their system and working ways into a digital one. It’s no different for the B2B environment. This digital transformation has now become the new way for B2B to conduct their businesses, albeit it only started as a crisis response. This transformation is taking its place in the B2B … Read more

What’s a Content Marketer? Exploring Skills, Roles, and Salaries

What’s a Content Marketer? Exploring Skills, Roles, and Salaries

So you want to be a content marketer? Or perhaps you want to hire one? Well, strap yourself in for the full lowdown on this exciting industry.  Content marketing is based on creating, publishing, and distributing content to a specific target audience. Online content marketers are the people who help plan, create, and publish this … Read more

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