As a reminder, the Google helpful content system/update is a sitewide algorithm. It looks at your site as a whole when applying its ranking system to the Google Search results. So changing a character on one page of your site, won’t do anything to help you recover from this Google ranking algorithm. Danny Sullivan, Google’s … Read more
Ranking troubles? Let’s solve them Andy Crestodina Let’s face it. Most URLs don’t rank and will never get traffic from search. There’s nothing strange about that. Most URLs aren’t search-optimized. But many are and still don’t rank. So in this piece, we’re going to answer a question you may have asked yourself… Why don’t I … Read more
Google’s John Mueller defends Google’s position of helping SEOs by providing documentation, video content, and responses to questions on multiple channels. This comes after some are upset that Google is targeting content and websites that are overly SEOed, such as with the last helpful content update, based on that feedback. John was asked on X, … Read more
Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, … Read more
A new SEO poll shows that over 60% of SEOs would not use AI, in its current state, to translate their websites into multiple languages. The rest would, which might be a concern. The poll was published on X by Peter Mindenhall. Peter asked, “SEO’s If you could translate your sites into multiple langs using … Read more
Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes. AI will not fix your unproductive team. AI will not catapult your career overnight. AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown. Three tenets of my argument for why AI will not change … Read more
Google has the ability for you to request content about you to be removed using the exploitative removal practices from Google. One user was afraid to use it because she thought the site owner would be notified of that request. Google’s Search Liaison, Danny Sullivan, said that Google does not notify the site in these … Read more
by Jim August 16, 2023 Hey, welcome back, Rankers! How’s it going? This week, we’re diving headfirst into a topic that’s been on everyone’s minds – the fascinating realm of AI. Last time, we delved into AI’s potential and the exciting developments on the horizon. But today, we’re taking it a step further. We’ll be … Read more
People have long added external links to their blogs in hopes of being seen as relevant. Countless others are vying for these backlinks because they want their rankings to increase. “What will happen if I external link to a popular website like Wikipedia?” a Redditor asked. And Google’s John Mueller broke the floodgates open with … Read more
Search engine optimization (SEO) pros, here’s a good tip for you: Keyword research alone won’t help you rank better. This is Google Search Advocate John Mueller’s advice in a tweet addressed to him. The tweet asked: “Hi @JohnMu Does keyword research help SEO?” In a curt response, Mueller said, “No.” However, he further elaborated that … Read more
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