Google: Linking To Authoritative Sites Won’t Help SEO

Google: Linking To Authoritative Sites Won’t Help SEO

Google Search Advocate John Mueller recently corrected a common misunderstanding about linking to popular sites like Wikipedia while conversing online with the SEO community. Mueller was participating in a discussion on the r/SEO subreddit, where SEO experts exchange ideas and insights about the latest developments in their industry. He clarified that linking to sites like … Read more

Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead 

Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead 

Many SEO professionals lean on “best practices” in their SEO efforts.  But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.”  Here’s why standard solutions don’t always apply to enterprise sites and what you can do instead. Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine … Read more

Google’s “Site:” Operator Won’t Show You Everything That’s Indexed

Google’s “Site:” Operator Won’t Show You Everything That’s Indexed

Google’s Search Relations team discussed the limited functionality of the “site:” operator on a recent podcast episode. The team engaged in an insightful discussion on the tool commonly employed by website owners and SEO professionals to check a site’s indexing status. However, the team emphasized that Google Search Console offers far more in-depth indexing data … Read more

Top Semrush Updates You Won’t Want to Miss

Top Semrush Updates You Won’t Want to Miss

The digital marketing world just keeps on changing. Since the beginning of 2022, the landscape has been rocked by seismic shifts: The rise of AI, especially for content generation A continued surge in video, on social media and in search Increased personalization, leveraging AI and customer data to tailor digital experiences The importance of authenticity, … Read more

Google Search of today won’t exist in 10 years, says DeepMind co-founder

Google Search of today won’t exist in 10 years, says DeepMind co-founder

Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast. Why we care. ChatGPT, the new Bing and Google’s new Search Generative Experience are all huge signals … Read more

Google Discover Won’t Show Content Filtered By SafeSearch, Says Google

Google Discover Won’t Show Content Filtered By SafeSearch, Says Google

Google Discover generally should not show content or images that Google’s SafeSearch filter would block. Danny Sullivan, Google’s Search Liaison, said this on Twitter a few weeks ago but this was implied by previous statements from other Googlers over the years. Danny Sullivan was asked by Lily Ray, “Is the below article on SafeSearch filtering … Read more

Google: Just Because A Site Is Good Now, Doesn’t Mean It Won’t Degrade In Search Quality Later

Google: Just Because A Site Is Good Now, Doesn’t Mean It Won’t Degrade In Search Quality Later

Google’s John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won’t one day degrade in value. John added, “just because something’s in Google News now doesn’t mean it’ll be there forever.” Sometimes sites just lose their luster, the … Read more

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