Google’s SearchLiaison responded to criticism over how they refer to website publishers with an answer that reflects not just changing times but also the practical reasons for doing so. The answer reflects how important it is for digital marketing to maintain the flexibility to bend with change. Change: There Isn’t Always A Motivation The discussion … Read more
We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, … Read more
While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a word is repeated on a page. Rather, it is about how the words on the page read, he explained. Danny Sullivan wrote on … Read more
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou, poet and writer I use the above quote when teaching clients about the best practices of effective web writing for healthcare. It’s a good gut check for … Read more
Google’s John Mueller was asked if it matters SEO-wise or search ranking-wise if you place /services/ before /location/ in your URL structure or the other way. John said when it comes to SEO, it really does not matter. It seems John is saying that the word location in a URL does not really matter much … Read more
Using the hashtag #PeopleNotRobots, the Google Search Liaison’s Twitter account once again reminded publishers and creators that Search has no preferred word count when ranking content in their results pages. This aligns with their existing help documentation for search engine optimization (SEO) fundamentals. In the help document, they said that you should “avoid search engine-first content.” They also emphasized that Google … Read more
The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long or short as needed for people who read your content. … Read more
One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search engines care about a whole host of factors when determining which content to rank. Why wouldn’t word count be one of them? As such, content creators worry about the … Read more
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