Want to get your business in front of the right people at the right time? You need to learn about keyword advertising. What Is Keyword Advertising? Keyword advertising is a type of marketing that involves paying to have your ads show in search results when users search for specific words or phrases related to your … Read more
What Is Query Deserves Freshness? Query deserves freshness (QDF) is a part of Google’s algorithm that prioritizes newer content in search results when a searched topic is trending, rapidly evolving, or changing over time. It was introduced as a model that can determine when there’s demand for fresh information. For example, QDF may elevate articles … Read more
Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance. Why we care. Having a solid ad copy strategy as a PPC expert is crucial. However experts of many years are still struggling to assess … Read more
Outbound marketing is when a business contacts potential customers to generate interest and drive sales. Source link : Semrush.com
Every marketer should know what the marketing funnel is. And how it can help you generate more sales. In this article, you’ll learn about every stage of the marketing funnel. From top to bottom. Plus, get actionable tips on making it work more efficiently. What Is a Marketing Funnel? A marketing funnel is a model … Read more
What Is Googlebot? Googlebot is the main program Google uses to automatically crawl (or visit) webpages. And discover what’s on them. As Google’s main website crawler, its purpose is to keep Google’s vast database of content, known as the index, up to ****. Because the more current and comprehensive this index is, the better and … Read more
It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search results is now so complex – not least due to the use of machine learning – that even the Google employees who … Read more
This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. Much of the SEO advice you will see online today is borne from shared community wisdom that was learned about Search in the days before Google was actively using AI. So much of … Read more
The world of SEO has been in a constant state of upheaval for the past 18 months. But what hasn’t changed? Getting quality backlinks is one of the hardest parts of SEO, and Google is still committed to ensuring that link spam doesn’t affect the quality of results. It’s crucial you know how to build … Read more
“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a business, how often do you get a chance to test SEO fundamentals to their limits? Probably not that often—if at all. In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over … Read more
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