In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of … Read more
Digital marketing is no longer a wild west of consumer data. In more and more geographical areas, legislation is being passed to protect the data of internet users. This undeniable noble endeavor designed to ensure a greater degree of privacy also has negative impacts on marketers, who have long relied on that data to … Read more
2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes beyond mere theoretical knowledge; it’s a strategic imperative for anyone looking to enhance their website’s visibility and drive traffic. This article provides a comprehensive overview … Read more
Greetings, dear readers! Today marks the commencement of an exciting new series that delves into the realm of innovation, accessibility, and the pursuit of creating a world that embraces everyone. Our inaugural topic is one that forms the foundation of inclusive design – “Universal Design.” Join us on this journey as we unravel the principles, … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has … Read more
Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What … Read more
The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior … Read more
In a recent episode of The SEO Entrepreneur Show, Nathan Gotch sat down with Jon Gillham, the founder of originality.ai. With his extensive background in building online businesses and driving them with SEO, Gillham has been at the forefront of the AI movement. This article provides a summary of their insightful conversation. Jon Gillham’s Journey … Read more
Google Maps is a widely used navigation tool that has made traveling and exploring the world more accessible for countless individuals. While it has benefits for everyone, it is particularly valuable for people with cognitive disabilities. This blog post explores how assistive technologies, combined with the power of Google Maps, can be harnessed to empower … Read more
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