Google’s September 2023 helpful content update started rolling out Sept. 14 and completed rolling out 14 days later, on Sept. 28. The impact of this update was significant – many websites were devastated. X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. The update … Read more
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow … Read more
June 12, 2014 | Posted by Barry Schechter It’s World Cup time and Google has the fever! As always Google is ahead of the curve, making tomorrow’s trends easily accessible today, and today they’re bringing you the World Cup directly to your smartphone, tablet or PC so that even if you’re not in … Read more
Living with visual disabilities presents unique challenges that can significantly impact an individual’s daily life. However, with the rapid advancements in technology, a multitude of innovative solutions have emerged to enhance accessibility and independence for those with visual impairments. In this article, we’ll take a closer look at the range of assistive technologies that are … Read more
Key Points The growth of generative AI and AI tools brings convenience to marketers, but it also threatens brand narrative control and consumer connections. Without brand guidance, AI can create uncontrolled content that can damage brand narrative and reputation. Owned asset optimization (OAO) creates brand-controlled content and a network of assets designed to influence the … Read more
February 9, 2015 | Posted by Rank Ranger Do you know what countries your website visitors are from? Our new Analytics Audience Geo Location report provides valuable online marketing data that can be used to determine whether or not your site is correctly addressing the needs of visitors from various parts of the world. … Read more
Ambush Marketing: In a Barbie world Ambush marketing is one of the cheekiest forms of marketing, where companies often flirt with regulations. In this blog, we will use a looser definition of ambush marketing. Still, the Cambridge definition is “a situation in which a company tries to advertise its products in connection with a big … Read more
Did you know there was an official Google Orchestra called the Googler Orchestra? They even have a website. Anyway, they just got a Guinness World Records for largest conductor’s baton by performing Can-Can by Offenbach. Here are some photos and videos of this I found on Instagram. This post is part of our daily Search … Read more
With the rise of TikTok, Instagram reels, and YouTube shorts, it feels like people want nothing but videos. Specifically short videos. So where does that leave blogging? Is it still relevant, or has video taken over the world? Will blogs still exist? It’s impossible to predict the future, but it’s safe to say that blogging … Read more
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? … Read more
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