Is That SEO Course Worth Your Time? How To Tell

Is That SEO Course Worth Your Time? How To Tell

This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. SEO courses seem to be everywhere. In that sense, they’ve become a dime a dozen. That’s generally because they’re both a lead magnet and a solution to a real problem. To the latter, SEO isn’t an exact science, and … Read more

Is a Blog Worth It for Your Small Business? – Digital Freak

Is a Blog Worth It for Your Small Business? – Digital Freak

Running a small business blog can be a game-changer for your online presence and overall marketing strategy. But before diving in, it’s crucial to address some common questions about blogging for small businesses to determine if it’s worth your time and effort. Here’s insight from the content marketing team at our small business digital marketing … Read more

SGE for Local SEO: Google AI Features Worth Adapt to — Serpstat Blog

SGE for Local SEO: Google AI Features Worth Adapt to — Serpstat Blog

SGE was officially rolled out on 14th May 2024 in most languages and regions. The ML techniques now generate organic search results and recommendations tailored to individual users’ needs; local search is no exception. This article aims to critically examine SGE’s impact on local businesses and highlight the tools that can be used to address … Read more

Maximizing your B2B spend: Is account-based marketing worth it?

Maximizing your B2B spend: Is account-based marketing worth it?

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores … Read more

How Much Is My Website Worth? (Valuation Methods & Guide)

How Much Is My Website Worth? (Valuation Methods & Guide)

Calculating website value means weighing multiple financial and site performance metrics.  Site health. Traffic value. Monthly profits. Marketplace trends. These are some common indicators of a site’s value.  But how do you tie these metrics together to accurately value a website?  Sure, website value calculators can provide quick ballpark figures.  But they’re not able to … Read more

I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.

I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.

Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if they were worth it. Long story short: They aren’t. The experiment Here’s what I did: I signed up for a service selling ChatGPT prompts and selected five … Read more

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