As an online content creator, nailing the right headline isn’t a luxury—it’s a necessity. Why? Because amidst the ocean of online content, a killer title is your lifeline to grab readers. Enter: Headline Studio. This article shows you how to use Headline Studio to write article titles that grab your readers’ attention and skyrocket your CTR. … Read more
What Is a Value Proposition? A value proposition (or value prop) is a clear, compelling statement that explains how your product or service benefits potential customers or a specific market segment. It answers the customer question: “What value can I get from your product or service that I can’t get from your competitors?” Your value … Read more
Google’s John Mueller had a nice one-liner on Reddit again, this one he said: “By definition (I’m simplifying), if you’re using AI to write your content, it’s going to be rehashed from other sites.” This means that AI is basically learning from what is already out on the web and uses that knowledge to write … Read more
What Is an SEO Product Description? An SEO product description is written content that’s designed to inform shoppers about a product, convert shoppers into customers, and increase the product’s visibility in unpaid search results. Ecommerce sites can use SEO product descriptions on product pages to rank higher for relevant keywords in Google. For example, here’s … Read more
Email outreach is a tried-and-tested way to build backlinks, land coverage from bloggers and journalists, and improve your brand authority. But there’s a lot more to it than simply putting together a quick email and sending it out. In this guide, we’re going to walk you through the email outreach process from start to finish. … Read more
Google Business Profiles is testing using generative AI to help business owners write descriptions about their businesses. When you edit your business profile in Google, and then edit your business description, Google is showing some owners a AI-powered business description. This was first spotted by Will Scott who shared these screenshots with me on Twitter … Read more
Your SEO headline is crucial for standing out in search and generating clicks to your site. Writing great headlines can help you generate more traffic—a lot more. In this guide, you’ll learn what turns a good headline into a great headline and how to write them in just six steps. Plus, get a set of … Read more
SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve a desired result, and how SEO and marketing professionals can use them to achieve predetermined objectives. What Are SMART Goals? The acronym for SMART goals … Read more
March 26, 2018 | Posted by Mordy Oberstein Transcript: How to Optimize Your Content Without Sacrificing Pizzaz Hi there, and welcome to How to Optimize Your Content Without Sacrificing Pizzazz, which is geared towards content creators who are interested in learning how to write for SEO, for Google while at the same … Read more
Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a snippet beneath the blue, clickable … Read more
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