Blog / Digital Marketing / How to write great customer reviews and why you need them What’s the first thing you do when you find something online and can’t quite decide to make the purchase? That’s right, you do a little digging and read online reviews. Sure, you can go to the website of the … Read more
July 30, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! With Google altering its approach to search, how … Read more
In the realm of PR outreach, probability theory has little to do with the outcome. You can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. Databox surveyed PR professionals and found that for the majority of PR pros only 10% of … Read more
A good brief is the starting point of a new project, outlining key elements for stakeholders and teams. Its goal is to help everyone involved understand what’s needed and why. But there’s a fine line between providing enough information to encourage creativity and bogging a team down in details that restrict their freedom. A well-planned … Read more
With the advent of AI-powered language ****** like ChatGPT, how well you write prompts determines the quality of the results you get from the tool. You can instruct ChatGPT to generate information, social media posts, product descriptions, and more by providing a few keywords or phrases. Whether you are a digital marketer, blogger, or business … Read more
In this article, leading Seattle search engine optimization company, Verti Group International a.k.a. SEO Seattle® (VGISEO) shares tips and techniques for writing the best SEO content when trying to rank content on the first page of the most relevant search engine results. Let’s begin with a detailed look at what much of the SEO community … Read more
Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new kid on the block – GPT. Could we combine generative AI with … Read more
March 30, 2022 | Posted by Liraz Postan Living in this day and age, we’re all oversaturated with one word. Content. Content this, content that, it’s so widely used that it’s beginning to lose all meaning. And this is completely understandable since the term is used in a myriad of different contexts – … Read more
So far, Google’s official stance on using AI to write content is just fine, assuming that content was not written to manipulate the search results. If the content is useful, helpful and quality, it doesn’t matter if a machine wrote it or a human. But John Mueller of Google doesn’t seem too positive about the … Read more
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction … Read more
421
229
714
826
543