SEO writing is the process of writing content to rank on search engines like Google. In this guide, you’ll learn how to create search-optimized content your readers and Google will ****. 1. Find a winning keyword If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high … Read more
Responding to a Reddit question about location names, Google Search Advocate John Mueller advised content creators to lean on their own research instead of suggestions generated by search engine optimization (SEO) tools. Here’s the question from Reddit: “I write for and manage the blog of a Vietnamese travel agency catering mainly to American and Australian tourists. … Read more
What Is SEO Writing? SEO writing is the process of writing content in a way that’s intended to make it rank higher in search engines like Google for relevant keywords. This involves: Optimizing your content for target keywords Making sure your content is helpful to readers Helping search engines understand what your content is about … Read more
What Is B2B Writing? B2B writing, also known as business-to-business writing, is when one business writes content (like blog posts or case studies) for a target audience of other businesses. The content should provide actionable advice to help an audience understand and solve their challenges. For example, this blog post may be considered B2B content—Semrush … Read more
In a nutshell, copywriting persuades a reader to take commercial action; content writing provides valuable information to build a relationship. But there’s more to copywriting vs. content writing: Different characteristics and marketing genres, different tones, different purposes, different goals. All of which we’ll cover in this article. You’ll also learn core techniques for each. And … Read more
Danny Sullivan, the Google Search Liaison, said that you need to stop thinking, “What should I do for Google” when you are writing content. He said just think what you need to do for your readers and leave everything else out of mind when it comes to the content you are writing. “I’d encourage you … Read more
Content is the key to online success. But not all content is effective. In this article, we’ll share 14 tips for creating website content that works. But first, let’s define what website content is and why it matters. What Is Website Content? Website content is pretty much anything that appears on a website that provides … Read more
Google’s Search Liaison, Danny Sullivan, has provided examples of unhelpful content types. He also provided examples of strategies writers may use to write unhelpful content. As a reminder, the general line of what is unhelpful content to Google is when you write to have that content rank well in search and not for your end … Read more
We’ve put together a list of our favorite writing tools for marketers. From crafting copy to creating blog posts, these tools can help you with all aspects of writing. Research, organization, SEO, editing—you name it. These online writing tools help you with the physical writing of your text. They can analyze and optimize existing writing. … Read more
Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically … Read more
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