Wrong Direction: Google’s Leadership Shakeup Long Time Coming

Wrong Direction: Google’s Leadership Shakeup Long Time Coming

Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search reins over to Nick Fox. Pichai announced, “He’ll return to his computer science roots and take on the role of … Read more

Google AI Overviews under fire for giving dangerous and wrong answers

Google AI Overviews under fire for giving dangerous and wrong answers

Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even dangerous answers. The fact that Google includes a disclaimer at the bottom of every answer (“Generative AI is experimental”) should be no excuse. What’s happening. Google’s AI-generated answers have gained a lot negative mainstream media … Read more

ChatGPT for SEO? You’re Using It Wrong.

ChatGPT for SEO? You’re Using It Wrong.

Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common mistakes and how you can fix them. Mistake 1: Asking it questions it doesn’t have the answer to Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t … Read more

Google: Use Hreflang When Sitelinks Go To Wrong Country Version

Google: Use Hreflang When Sitelinks Go To Wrong Country Version

Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee that languages/regions won’t mix).” Daniel_Howard posted an SEO issue where … Read more

Google Explains How 304 (Not Modified) HTTP Status Codes Can Go Very Wrong

Google Explains How 304 (Not Modified) HTTP Status Codes Can Go Very Wrong

Gary Illyes from Google posted how serving a 304 HTTP server status code can “backfire spectacularly,” even though the 304 can be a super useful signal for search engines. Gary Illyes wrote on LinkedIn, “HTTP 304 (not modified) is super useful to signal crawlers that the content they’re accessing hasn’t changed since it was last … Read more

Google Search Console shows the wrong mobile indexing status for some sites

Google Search Console shows the wrong mobile indexing status for some sites

About a week ago, Google did its last batch of moving sites to mobile-first indexing and some mobile-friendly sites were still noticing their sites were being reported as being crawled using desktop indexing. It turns out, there is a reporting bug in Google Search Console that may show the wrong mobile indexing status for some … Read more

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