Google’s Google’s New Year’s Eve doodle for 2023 is live in some regions and will be live in New York in the next five hours or so. If you want a sneak peek at it early, here it is. Here is the animated GIF version, click on it to enlarge: Here are all the previous … Read more
There has been a ton of chatter within the SEO community over the past couple of days related to extreme ranking volatility within the Google Search results. The Google tracking tools have also picked up the volatility over the past day or so. There is no way Google pushed out a confirmed update this week … Read more
WordPress, which began as a blogging platform, is now one of the most popular content management systems on the web. Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. However, as a DXP (Digital Experience Platform) consultant, I believe that WordPress is not the best choice … Read more
Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made … Read more
I remember well how, seemingly, one flick of a Google switch impacted the entire SEO community. Google’s Florida Update of 2003 affected Google search results for the industry and end users. I was at a huge gathering of SEOs who all had the same thing on their minds. I saw many almost grief-stricken faces of … Read more
According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a set of metrics developed by Google to quantify the user experience on web pages. The three key metrics are Largest Contentful Paint (LCP), which measures … Read more
Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first … Read more
Established two years ago with the primary objective of streamlining how websites signal their content changes to search engines, IndexNow has been on an impressive trajectory. As of now, 60 million websites join the platform daily, and an astounding 1.4 billion URLs are submitted each day. Addressing the Disconnect Between Search Engine Results And Real-Time … Read more
Wow, Google turned 25 last month. Thinking about this made me wax nostalgic for the good ol’ days, filled with Google Dances, amazing conferences, and super-smart people who built digital marketing as we know it today. I’ve learned a lot over 25 years. Here are my top 25 tips: SEO content doesn’t have to be … Read more
Choosing a solid affiliate network is a crucial part of being a successful affiliate marketer, whether you’re starting as a new affiliate or just diving into a new niche. There are thousands of affiliate programs offered by merchants to market their services or products. I’ve tried most of them. No matter which type of affiliate … Read more
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