Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its walled garden. Almost a month after Google was declared to be a monopoly, Yelp brings forward legal complaints for using SERP features to keep traffic on its site and illegally scraping and using Yelp’s content. In a CEO statement, Yelp … Read more
We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update, and I shared these results this morning. Google may now use your OG title for … Read more
A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling … Read more
Yelp has officially filed a lawsuit against Google for allegedly using its monopolistic powers to give Google an unfair advantage in local search and local search ads. “For years, Google has leveraged its monopoly in general search to pad its own bottom line at the expense of what’s best for consumers, innovation, and fair competition,” … Read more
Yelp has filed an antitrust lawsuit against Google in federal court in San Francisco. The suit alleges that Google has illegally leveraged its monopoly in general search to dominate the local search and local search advertising markets, harming competition and consumer choice. Key Allegations Yelp’s complaint accuses Google of engaging in anticompetitive conduct, including: Self-preferencing … Read more
Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Details. The new offerings include: Request a Quote for Brands: Allows national services businesses to receive and … Read more
Yelp today introduced eight new business attributes that you can add to your page to help people with disabilities discover your local business. The new attributes. Yelp added the following: Mobility accessibility attributes: Accessible parking near entrance ADA-compliant main entrance ADA-compliant restroom No steps or stairs Hearing accessibility attributes: ASL proficient Closed captioning on TVs … Read more
Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. Services sector. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking … Read more
Yelp is rolling out scheduled support consultations for advertisers to ensure their questions are answered in a “timely manner”. While options like online FAQs, email and chat are effective for many queries, some advertisers prefer the value of speaking with a live representative for more personalized assistance, the platform told Search Engine Land. The news … Read more
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances … Read more
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