Who said robots.txt files had to be boring? Check out the easter egg in YouTube’s robots.txt file: This is what I call “Marketer Bait.” In short, you can create things with the intent to get marketers to promote them, like what I’m doing right now. I saw something interesting and now I’m sharing it. As … Read more
YouTube’s ad blocker crackdown could be ******* in the EU. The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an official complaint with the Irish Data Protection Commission (DPC) The alleged act could mean YouTube is violating EU privacy … Read more
YouTube appears to be ramping up its efforts to crackdown on ad blocks The platform has reportedly been sending users with ad blockers enabled more aggressive prompts, warning them to either “Allow YouTube ads” or subscribe to YouTube Premium. The notification appears in place of videos or as a pop-up when playing videos on fullscreen. … Read more
With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, … Read more
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