The 8 Best Website Traffic Analysis Tools

Learn more about the SERP features you currently dominate.

And get a detailed report on your organic competitors and how you compare.

Discover what your top pages are in SERPs, the intent behind your keywords, and even your ranking distributions.

SE Ranking is on a continual quest to optimize its analysis tool to have the biggest and most accurate database on the market. In addition, SE Ranking’s AI-powered algorithm estimates organic traffic and uses an enhanced CTR calculation process. 

Pricing

You can take advantage of SE Ranking’s 14-day free trial without adding your credit card details. After that, its paid plans include Essential ($55/month), Pro ($109/month), and Business ($239/month). All plans include a traffic analysis feature. The Pro and Business plans offer further flexibility by allowing you to decide roughly how many keywords you want to track.

Pros and cons

SE Ranking’s traffic analytics software is incredibly broad, with thorough, accurate, up-to-**** data. It offers a wealth of features and flexible pricing, making it scalable for solopreneurs and agencies alike. It’s one of the best competitor analysis tools available, giving you a sneak peek into why some of your competitors are so successful online.

As far as agency SEO tools are concerned, the Agency Pack offers a White Label feature, unlimited automated WL reports, a Lead Generator, additional client seats, and an Agency catalog. You can also combine SE Ranking with tools beyond Google (Zapier, Reportx, Wix, etc..), or use SE Ranking’s API for seamless data flow. It’s also one of the best SEO reporting tools on this list, as it lets you make sleek, customized reports for clients.

Still, no tool is perfect, and SE Ranking is no exception. It has some minor drawbacks. For example, its Website Traffic Analysis feature is only available with subscriptions. This means you can’t buy it separately. However, buying an SE Ranking subscription is worth it because you get access to an entire ecosystem of SEO tools to cover all major SEO tasks.

The verdict

SE Ranking is the top web traffic analysis software on our list. In fact, many of its customers agree, saying that it’s user-friendly with a manageable learning curve, affordable with flexible pricing, and offers in-depth website analysis. One user even called it a “game-changer.” Out of all of the web traffic analysis tools on this list, we believe SE Ranking gives you the most bang for your buck.

2. Similarweb

Whatever department you work in, whether it’s sales, marketing, ecommerce, research, or even stocks/trading, Similarweb has something for you. Research your audience and industry to better understand the competitive landscape, optimize your products, learn more about the customer journey, and get ahead in lead generation and account monitoring.

Overview of traffic analysis features

You can segment and research keywords by country, paid vs organic, search engine, difficulty, intent, and more.

Learn how your top keywords are performing and how much traffic they’re bringing to your site. Quickly identify their intent, traffic change, difficulty, volume, your current position, whether you’ve got any SERP features for a key term, and more.

You can also see traffic by device and country, identify your top-performing pages, and see how you stack up against your competitors.

How to use Similarweb

You can sign up for free and enjoy a seven-day trial with no credit card required. Even with a free account, you’ll gain substantial access to Similarweb’s many features, although certain ones will require an upgrade.

Pricing

Once your free trial runs out, you can choose between the Starter plan ($149 a month), Professional ($399 a month), or get a custom package. Each of these plans provides you with access to the same features, but the bigger the plan, the more you get. For example, in the Starter plan, you get up to 1,000 results per keyword list and no option to see the countries the traffic comes from. The Professional plan offers a maximum of 5,000 search results. With the Professional plan, you also get more historical data (six months versus three months).

Getting a custom package gives you more customer support, including a dedicated account manager and a full-service onboarding experience.

There isn’t much flexibility beyond the pricing on their website, and it doesn’t look like Similarweb will prorate you based on your usage. 

Pros and cons

Similarweb is user-friendly and data-rich. If you’re an agency, you might find the custom package to be an appealing option because you can add API access to your plan. You can also integrate your account with other tools, including Salesforce and HubSpot (although the website doesn’t specify if this is limited to any particular plan). If you want to share insights with your clients, you can create a custom dashboard for them or choose from one of the included templates.

White-label PDF reports are included in every package.

Plus, Similarweb claims to analyze billions of data signals daily, spanning millions of websites and apps. These data are meticulously cleaned, synthesized, and calibrated to be suitable for usage.

However, user reviews say that the features are limited and the data isn’t accurate. This might discourage you from taking on Similarweb’s hefty price tag.

The verdict

While Similarweb’s user interface is impressive and easy on the eyes, concerns about data accuracy (especially when considering the price tag) introduce a moderate amount of uncertainty. Start with the free trial and explore it in depth before committing to a paid plan.

3. Ahrefs

Ahrefs is best known for its backlink feature, as well as the opportunities it offers for growing your linking profile. But this platform also contains several SEO tools for competitor research, keyword position tracking (across desktop and mobile), site audits, and traffic analysis.

Overview of traffic analysis features

Ahrefs’ Website Traffic Checker lets you explore organic and paid traffic metrics locally and globally across 171 countries. It enables you to discover your competitors’ top pages, spy on their paid traffic, and see which keywords and pages are driving the most users, both to your and your competitors’ sites. 

How to use Ahrefs

You can get started for free, although the data included is very brief and provides far less than the other web traffic analytics tools on this list.

After creating an account and signing in,  you’ll notice that the traffic checker already exists under Site Explorer. Navigate to that tab and enter the domain that you want to check.

While you can access some basic traffic metrics for free, as shown in the previous section, detailed information will only be visible with a paid account. Upon upgrading, you’ll be able to explore insights such as your top organic keywords, backlinks (including broken ones), competitor performance analysis, any gaps between you and competitors, your top-performing pages, and more.

Pricing

Ahrefs’ pricing ranges from $99 to $999 per month. It also offers add-ons that you can pay for. For example, you can add users to your account for $50 per month per user. You can also purchase 500 additional credits for an extra $35 a month, should you start to run low. So, this does offer some flexibility, but you’ll be paying a minimum of about $100 a month.

Pros and cons

Ahrefs’ plethora of features and tools is its superpower. User reviews applaud the tool’s backlink analysis, keyword research, competitor analysis, and website analysis capabilities. You can even broaden its functionality by integrating it with other tools you might use, like Agility CMS or Databox.

However, the high cost is prohibitive. Some users have even expressed that, given the price, they wish the tool had even more features. For agencies, Ahrefs recommends the Advanced plan, which starts at $399 a month. However, you can’t get access to their API unless you opt for the Enterprise plan, which starts at a whopping $999 a month! Ahrefs also doesn’t provide a white-labeling option for their reporting.

Users should consider where Ahrefs gets its data from, as the platform has its own search crawlers that continually scan an independent database around the clock. Ahrefs does not have any affiliation with other search engines, not even Google. 

The verdict

Ahrefs is a powerful website traffic analysis software but doubts about data accuracy, paired with the cost, create uncertainty among its current and prospective users. 

4. Semrush

Semrush makes online marketing easier with its suite of SEO, PPC, and social media marketing tools. It doesn’t matter whether you’re an online-only company a local brick-and-mortar shop, Semrush almost certainly has what you’re looking for. Semrush can help you generate content marketing ideas, look for new opportunities to rank higher, and see how you perform relative to your competitors.

Overview of traffic analysis features

Semrush’s Traffic Analytics section is where you can go to see what your competitors are up to, better understand your users’ journeys, and discover top-performing pages (and how you can surpass them). Compare by country/region to gain insights into specific subdomains.

How to use Semrush

Locate the Traffic Analytics tool under Competitive Research in the lefthand navigation bar.

Enter any domain and instantly see the top pages. View traffic by channel, source, country, paid vs organic means, and device distribution.

One of the best things you can do is enter some of your competitors so that you can compare your metrics.

This just scratches the surface. Semrush has tons of features that you can use to “spy” on your competitors. You’ll find all kinds of opportunities to create compelling content and outrank your competition in SERPs.

Pricing 

Semrush is one of the pricier options, ranging from $129.95 per month to $499.95 per month. They do offer flexibility in the form of add-ons. For example, you can add users for $45 per month per user to $100 per month per user, depending on the plan you have. They also have add-ons to help you keep up with trends and also be more competitive locally. 

Pros and cons

Users agree that Semrush excels when it comes to SEO. The analytics are superb and the tool has so many nooks and crannies to explore, so you will never run out of data to dive into. As of 2023, the database is broad, with 25.3 billion keywords, 808 million domains, and 500TB worth of raw traffic data across 190 countries and regions.

Additionally, if you’re an agency, Semrush has features specific to you. You can integrate with your HubSpot CRM, access your client portal to automate your reporting (and even white-label it), segment your client dashboards, and leverage the API. 

However, the cost is the biggest pain point, by far. In addition to being one of the most expensive tools on the market, you also need to purchase Semrush.Trends for $200/month to get full access to its Traffic Analytics feature. 

Also, there is a learning curve, but those who are familiar with SEO and can leverage the educational material Semrush provides should be able to navigate it.

The verdict

Semrush has a good track record but the cost can be prohibitive for solopreneurs and smaller companies. 

5. Ubersuggest

Ubersuggest makes it simpler to reverse engineer your competitors’ SEO and content marketing initiatives. These insights can help you revise your own strategies to keep up with and surpass the competition. Learn more about top-performing pages and get keyword suggestions, content ideas, and backlink data.

Overview of traffic analysis features

You can use Ubersuggest’s Website Traffic Checker for free (although you do need to create an account). It lets you enter any domain, and provides metrics like organic keywords, traffic, and the number of backlinks to that site.

How to use

Once the dashboard loads, you have plenty of insights to explore. View the organic keywords that are driving traffic to your site. If you want to switch between countries and languages, you can do so in the top right and also where it says “Locations.”

View your top-performing pages, which you can also view by country/language.

Ubersuggest only focuses on organic traffic — not traffic from paid ads — although you can find a little more on this (like the PPC cost for a keyword) in other areas of Ubersuggest. The same goes for competitor research.

Pricing

You can start using Ubersuggest for free once you create an account, although you’re limited to three free searches a day. There’s also a seven-day free trial. After that, monthly plans range from $12 a month to $40 a month, or you can pay once for lifetime access ($120-$400). Additionally, there are add-ons for $5.

Pros and cons

Users say that Ubersuggest excels with its ease of use. It’s also one of the more affordable options, making it a great choice for beginners. 

However, it’s affordable because it’s not as powerful as the other tools on this list. The features aren’t as broad in comparison, and neither is the data. Also, it’s a newer tool, so it doesn’t have the same kind of track record as some of its competitors. Furthermore, while we know Ubersuggest gets its data through Google’s API, there’s very little information on the breadth of the database.

In particular, it’s not a great fit for agencies, as they don’t provide API access, the integrations aren’t very robust (although you can integrate with Google Analytics), and you can’t currently white-label your reports.

The verdict

If you’re on a strict budget or you’re new to SEO, Ubersuggest might be a good place to start, especially since this is one of the few free website traffic analysis tools on this list (meaning there’s a forever-free version). But if you plan to invest in your website traffic strategies long-term, you will outgrow this tool eventually. 

6. Sitechecker

Sitechecker’s claim to fame is that you can monitor metrics for dozens of sites in one dashboard. This makes it a great fit for agencies and companies that have multiple products/services. It’s home to a suite of tools that allow you to monitor, analyze, optimize, and report on your website’s health.

Overview of traffic analysis features

Use Traffic Checker to gain valuable insights into your own traffic, learn more about what is driving traffic to your competitors’ sites, and better understand how to improve your organic SERP positions.

How to use Sitechecker

To use the tool, you need to sign up for the free 14-day trial, which does not require you to enter your credit card details. After that, you’ll be prompted to create your first project.

You’ll need to answer a few simple set-up questions. 

Once you’re all set up, you’ll be able to connect your project to Google Analytics and Search Console to gain even more insight into your website’s traffic.

If you want to use any of the keyword research tools, you have to upgrade. But if you do, you’ll get information about the intent behind relevant keywords, cost per click, and the keywords driving traffic to your competitors. You can even use their templates to keep track of your top pages, changes in metrics by country, and more.

Pricing

Sitechecker offers monthly plans that range from $49 a month to $399 a month. They don’t appear to have any add-ons, so the pricing has little flexibility compared to the other tools on this list that have optional add-ons.

Pros and cons

This is a lesser-known tool, so the customer reviews are limited. However, users are a fan of the tool’s ease of use — which is believable considering the user interface, which looks to be on the simpler side. Sitechecker could be good for people who are new to SEO and site traffic analysis.

However, this means that the biggest complaint is the limited features. This is a huge drawback, especially since the tool isn’t cheap — particularly for agencies. If you want to track more than two websites, you must purchase the Standard plan (at least), which is $199 per month and gives you 10 websites. And if you want to use the Site Audit API, you need the Premium plan ($399 a month).

On the upside, they do allow white-labeling.

The verdict

While Sitechecker does offer some cool features, the lack of options coupled with the high cost (especially for agencies) don’t exactly make it a top contender. If you’re a solopreneur, the Basic plan ($49 a month) could potentially suffice.

7. WebCEO

WebCEO is a suite of SEO and digital marketing features that caters to agencies. Analyze and report on your efforts, and more effectively manage your lead generation. It offers tools that can support you in your rank tracking, keyword research, social analytics, and competitor monitoring efforts.

Overview of traffic analysis features

With Traffic Analysis Reporting, you can integrate Google Analytics into your account to gain better insight into performance metrics like keyword ranking trends, backlink data, social metrics, and more. Keep a closer eye on your overall website performance and make adjustments to your strategy as needed.

How to use WebCEO

You can sign up for the free 14-day trial without adding your credit card information. You’ll be prompted to create a project by entering a domain name.

As part of the setup, you can select which search engines you want to track, and there are many options. It limited us to three. You can also choose to select a location, if you’d like, but we deleted this.

Based on the domain, it offers a list of keywords that you can opt to track.

Also interesting is that right off the bat, they recommend competitors that you might be interested in monitoring.

Once your project is created, you can use the Traffic Analysis section to see the estimated organic traffic for your competitors.

Outside of this, WebCEO completely relies on Google’s tools to provide information.

View your top traffic sources, including organic/paid, direct, and social.

The Rank Tracking section will give you more information on the keywords your website is ranking for. You can also choose the countries you are interested in and see how your website performs in those locations.

Pricing

The pricing is a bit complex. If you want the Solo subscription, which is the cheapest, you have to commit to a minimum of three months, which costs $37 a month. The Startup plan (which they say is also for mid sized businesses), is $99 a month. Corporate (for in-house SEO teams) is $299 a month. And Agency Unlimited, the most robust, is $99 a month and up, based on how you scale.

So, there is a little bit of flexibility in WebCEO’s pricing.

Pros and cons

WebCEO’s user reviews say that generally, people like the tool. Interestingly, its biggest strength is its ease of use — something we didn’t personally experience. We found that the tool was difficult to navigate and not very intuitive.

Also, it’s a bit on the pricier side, but its white labeling and API access may be particularly attractive to agencies. Additionally, outside of Google’s tools, WebCEO integrates with other SEO tools like Moz and Majestic (which, admittedly, feels a little redundant).

The most robust plan (Agency Unlimited) may or may not be the cheapest, depending on how big you scale. Corporate is also the most expensive despite not being all that robust. 

The verdict

Between the difficulty in navigating WebCEO, the lack of clarity around pricing, and the cost to invest, we’re not ranking this one at the top of our list.

Let’s move on to the toolset that every SEO professional should use. Now, Google’s tools aren’t intended to compete with or replace the tools mentioned previously, but rather complement them with traffic data and Google insights.

8. Google Analytics and Search Console

Overview

Google Analytics is a free tool directly from the search engine giant. It tracks and reports on your website and mobile traffic and events. Learn about which keywords are sending you the most traffic, your most popular pages, how much time people are spending on your site, what your bounce rate is, and more.

With Google Search Console, you can measure the search traffic your site is receiving, monitor your performance, identify and fix issues (like crawling issues), discover the queries bringing the most people to your site, and better understand your impressions, clicks, and SERP rankings.

They might sound similar, and indeed, there is some overlap. However, Google Analytics is better for learning more about who your users are, how they behave, and how they found you. On the flip side, Search Console is a good fit for learning more about the search queries people use to find you. It’s also great for monitoring the health of your website as a whole.

How to use them

These tools deserve separate coverage. And we have dedicated posts explaining how to use them for different SEO purposes.

For more insights into GA4, read the following articles:

If you’re looking for a comprehensive guide on how to use GSC for SEO, we have one for you as well. Read it to learn how to work with the reports it provides.

The verdict

Both of Google’s tools complement each other beautifully, and being able to get search engine data straight from the source is a huge plus. Not only that, they are both free website traffic analysis tools! With Google Analytics in particular, be prepared for a learning curve. Depending on your site’s size and what you’re trying to achieve, setting up Google Analytics and learning how to navigate it can be tricky. However, it’s worth the investment of your time.

Free traffic analysis tools can be hard to come by, and information stemming directly from Google is going to be as accurate as it gets. That’s why we recommend using this in conjunction with one of the other tools on this list.

Wrapping up

Feeling overwhelmed? We understand! With so many options, it can be hard to choose. You want a versatile tool that covers all bases, one that strikes a great balance.

Speaking of versatile tools, SE Ranking gives you the most bang for your buck. It’s affordable and can scale alongside your business, whether you’re a freelancer or an agency. Plus, it offers tons of helpful add-ons so that allow you to customize your account to fit your specific needs. Its data is vast, accurate, and always up-to-****. It provides you with endless information while still having an easy-to-navigate user interface. You can get started with SE Ranking’s free 14-day trial to experience it for yourself!