Revolutionizing the Road to Modern Automotive Commerce
I recently spoke with Justin Racine, our Principal of Unified Commerce, exploring how commerce is quickly evolving in the automotive industry. In my first “Pit Stop With Perficient Experts” video with him, we covered how:
- Consumers are demanding real-time experiences and fast product deliveries, including online purchases and curbside pickups.
- Immersive experiences are becoming more critical for consumers, allowing them to touch and try products before making a purchase.
Overall, the discussion highlights the need for the automotive industry to adapt to changing consumer preferences and embrace technology to enhance the buying and ownership experience.
In the next few weeks, I will be diving deeper into these conversations with our experts to learn more about how we can improve customer experience and loyalty in the automotive industry. Stay tuned!
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