Top 100 Most Searched Items on Amazon

Curious to know what online shoppers are looking for on Amazon? 

Then this article is for you.

What Are the Most Searched Items on Amazon?

In the U.S., the most searched item on Amazon is “apple watch,” followed by “crocs” and “airpods.” 

Amazon’s “kindle” comes next.

We discovered this using our Keyword Wizard for Amazon app. Which has one of the biggest Amazon keyword databases.

We’ve used this database to uncover the most searched items. And we’ve compiled them into a handy list that you can reference.

Let’s take a look at the complete list.

Note: These lists are based on U.S. data that was pulled in July 2023.

Top 100 Product Searches on Amazon

Here are the products that are searched for the most on Amazon:

No.	Keyword	Search Volume
1	apple watch	2,021,809
2	crocs	1,905,662
3	airpods	1,689,792
4	kindle	1,637,039
5	air fryer	1,593,402
6	ipad	1,505,523
7	ps5	1,464,549
8	ring doorbell	1,429,820
9	fire stick	1,401,893
10	portable air conditioners	1,360,680
11	stanley 40 oz tumbler with handle	1,343,847
12	iphone 14 pro max case	1,240,574
13	laptop	1,229,185
14	apple watch band	1,205,612
15	nintendo switch	1,187,382
16	paper towels	1,165,532
17	ninja creami	1,141,819
18	iphone charger	1,123,232
19	desk	1,105,078
20	tv	1,087,893
21	iphone 13 case	1,057,294
22	toilet paper	1,037,914
23	shower curtain	1,024,320
24	crocs womens	1,012,436
25	alexa	999,384
26	mini fridge	993,417
27	protein powder	960,879
28	sol de janeiro	938,373
29	liquid iv	927,004
30	fan	920,551
31	kindle paperwhite 2023	913,874
32	lego	908,176
33	ice maker	890,301
34	school supplies	879,676
35	apple watch series 8	872,896
36	neck fan	872,305
37	office chair	859,139
38	electric bike	831,084
39	gaming chair	815,993
40	led lights	815,414
41	crocs mens	809,295
42	airtag	801,456
43	air purifiers	794,806
44	blink outdoor camera	787,039
45	luggage	786,965
46	portable charger	771,169
47	shoe rack	765,150
48	coffee maker	757,060
49	yeti	756,743
50	highlighters	749,467
51	iphone 14 pro case	741,776
52	car accessories	740,653
53	air conditioner	726,558
54	ring camera	726,079
55	makeup	718,986
56	shower head	711,344
57	gift cards amazon ecard	710,687
58	pencil case	702,790
59	magnesium glycinate	695,350
60	travel essentials	695,041
61	airpods pro 2nd generation	687,466
62	hismile	687,171
63	jansport backpack	679,426
64	party plates	679,210
65	pens	671,268
66	dresser	670,969
67	iphone 13 pro max case	670,508
68	queen bed frame	663,217
69	backpack for school	663,160
70	water shoes	656,101
71	pencil pouch	655,380
72	bluetooth speakers	647,054
73	stanley cup	646,682
74	birkenstock sandals women	638,991
75	aa batteries	638,742
76	dresses for women 2023	630,670
77	laptop computer	630,243
78	iphone	629,984
79	packing cubes	629,716
80	vacuum	622,203
81	monitor	621,554
82	hey dudes for men	613,596
83	playstation 5	613,341
84	gaming pc	613,247
85	backpack	604,569
86	xbox series x	604,466
87	portable fan	604,064
88	jbl bluetooth speaker	597,729
89	cat tree	596,072
90	makeup bag	594,465
91	stanley	587,673
92	****	587,464
93	beats headphones	579,040
94	fitbit	578,979
95	projector	578,681
96	vanity	569,478
97	ear buds	568,831
98	amazon gift card	568,406
99	iphone 11 case	564,187
100	shower caddy	563,190

Top 10 Branded Product Searches on Amazon

Here are the most sought-after branded products on Amazon:

No.	Keyword	Search Volume
1	apple watch	2,021,809
2	crocs	1,905,662
3	airpods	1,689,792
4	kindle	1,637,039
5	ipad	1,505,523
6	ps5	1,464,549
7	stanley 40 oz tumbler with handle	1,343,847
8	iphone 14 pro max case	1,240,574
9	apple watch band	1,205,612
10	nintendo switch	1,187,382

As you can see, Apple products are in demand. This highlights the brand’s strong appeal and customer loyalty.

There’s also high demand for items such as “crocs,” “ps5,” and “kindle.” Which indicates diverse consumer preferences.

How to Find What’s Trending on Amazon

Amazon has a few useful pages that give you an idea of what’s trending on the platform.

• Amazon Best Sellers page: You’ll see the most popular products across multiple categories. And the page is updated frequently.

• Amazon Most Wished For: This page shows the most popular items on people’s wish lists. And is updated daily.

If you’re a seller on Amazon, consider adding similar products to your inventory to capitalize on these trends.

How to Find Amazon Keywords

Amazon sellers should optimize their product listings with the business-related keywords people are searching for.

This will make their products more discoverable on the platform. And generate more sales.

But how do you find these keywords?

That’s where Semrush’s Keyword Wizard for Amazon app comes in.

Open the tool and enter a broad term related to your niche.

For example that term could be “makeup” if you’re in the beauty space.

Then, click “Search.”

You’ll see keywords related to your business. In this case, they include “makeup bag,” “makeup brushes,” and “vanity.”

In addition to keywords, you’ll find important metrics such as keyword difficulty and search volume.

Keyword difficulty tells you how hard or easy it is to rank for a particular keyword.

And search volume tells you how many times people search for that keyword each month.

If you’re a new seller on Amazon, it’s probably best to target keywords that are easier to rank for. And incorporate them into your product titles and descriptions to improve discoverability.

Conduct Extensive Keyword Research

Identifying which keywords people search for on Amazon is a good start. But don’t stop there.

Amazon is just one of many platforms online shoppers visit.

If you also sell products via your own ecommerce store, knowing what keywords people search for on Google is equally important.

You can target these keywords with the product and category pages on your website. And achieve higher Google rankings.

Open Semrush’s Keyword Magic Tool and enter a broad keyword that describes your business. 

Then, click “Search.”

You’ll see keywords that can potentially bring lots of Google traffic to your website.

Use these keywords in your title tags, meta descriptions, and URLs. And follow all the other on-page SEO best practices. For high rankings and more traffic.