The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again.
And with AI becoming increasingly influential in shaping search results, it’s more important than ever to make sure your content is competitive.
So what can you do to boost your rankings on search engine results pages (SERPs)?
How can you adjust your strategy to strengthen your online presence and enhance your overall digital visibility?
It’s time to let go of siloed content and adapt an interconnected strategy – we’ll show you how.
Join us on Wednesday, October 25 to learn how building around topic clusters and pillar pages can help you maximize content performance and unlock SEO success.
SEO experts Alex Carchietta and Zack Kadish of Conductor will dive into the SEO benefits of pillar pages and topic clusters, as well as how they work and how to structure them.
Tune into this live webinar for actionable tips on how to:
- Clarify the differences between topic clusters and pillar pages.
- Structure your pillar pages for enhanced SERP performance.
- Create different types of pillar pages based on search intent.
- Identify and map topic cluster opportunities for your site, based on audience intent and monthly search volume.
- Optimize internal linking to connect clusters, and more…
In the age of voice search and generative AI, these content structures better align with the latest search engine algorithms.
Instead of thinking in terms of specific keywords, it’s time to take a big-picture approach to SEO.
With pillar pages, you can cover a broad topic or theme, while relying on cluster content to narrow things down – and by linking related content together, you create broader search engine authority for your site.
Learn more in our upcoming webinar about how to work with (not against) your content’s natural intersections for better SEO and user experience.
You’ll get a clear roadmap to optimizing your 2024 content strategy for maximum performance.
Sign up now to reserve your spot!
Source link : Searchenginejournal.com
