Preserving SEO Power During a Website Redesign
Redesigning your company website presents a golden opportunity to improve user experience and brand image. But it’s vital to safeguard the SEO equity that was built on your existing already ranking website. This involves:
- Maintaining strong URL structures (or making them even better).
- Setting up proper redirects to guide search engines and users to the new locations of your content.
- Refining internal linking to ensure a smooth user journey through your website.
Maintaining Top Search Rankings with VGI SEO
Verti Group International (VGI) employs a strategic approach to ensure a smooth SEO transition during a website redesign. One of the many by VGISEO is worth noting. Our SEO experts leverage Google search results to help determine the best way to redirect old pages that previously held top positions.
Here’s a glimpse into VGI SEO’s method:
- We conduct targeted site searches using relevant keywords to pinpoint exactly which pages need attention.
- We carefully evaluate the findings to ensure a seamless transition for search engines and users.
This focus on preserving valuable SEO equity is just one of the many considerations VGI SEO experts take into account when working on a respective website redesign.
Integrating New SEO Strategies
A redesign is an excellent opportunity to integrate modern SEO practices such as schema markup, enhanced mobile responsiveness, and improved site speed, ensuring your site stays competitive in search rankings.
Planning Your Website Redesign
Setting Redesign Objectives
Before diving into a redesign, clearly define what you aim to achieve. Objectives could range from increasing traffic and improving SEO rankings to enhancing user experience and increasing conversion rates.
Stakeholder Engagement in Planning
Engage with all stakeholders from marketing teams to IT and customer service to ensure that the redesign meets the broad needs and expectations of all parts of your organization.
Technical Aspects of Website Redesign
Choosing the Right Platform
Select a platform that not only meets your current needs but also is scalable for future requirements. Whether it’s transitioning to a more robust CMS or incorporating e-commerce capabilities, the platform should support your business’s growth and SEO aspirations.
Ensuring Mobile Responsiveness
With mobile traffic accounting for a significant portion of web usage, ensuring your redesign is mobile-friendly is paramount. This not only improves user experience but also affects your SEO rankings, as mobile-friendliness is a key ranking factor for search engines.
Testing and Launching Your Redesigned Site
Pre-launch website review & testing
Conduct extensive testing across different devices and browsers to ensure every user experiences the site as intended. Testing should cover load times, functionality, and user experience.
Launch Strategy and Execution
Plan your launch carefully to minimize SEO disruptions. Include setting up redirects, updating sitemaps, and communicating changes to search engines.
Post-Launch Strategies
Monitoring Performance Metrics
After launch, closely monitor your site’s performance. Look at traffic patterns, user behavior, and SEO rankings to gauge the impact of the redesign, and be prepared to make adjustments as necessary.
Feedback Collection and Iteration
Gather feedback from users post-launch to refine and optimize the website continually. This iterative process is crucial for staying relevant and maintaining a competitive edge in the digital marketplace.
FAQs on Website Redesign
Here we’ll address the most common questions concerning website redesign, providing practical insights and tips to guide you through your redesign journey.
COSTS TO CONSIDER FOR COMMON WEBSITE REDESIGN
Components Influencing Costs:
- Number of Pages: Larger websites with more pages may incur higher costs.
- Style of Design: Custom designs or intricate layouts may increase expenses.
- Copywriting: If you need professional content creation, budget for it.
- SEO with Placement Guarantee: Investing in search engine optimization can impact costs.
- Responsive Design: Ensuring your site works well on all devices is essential.
- Database Integration and E-Commerce Functionality: These features add complexity and cost.
EXAMPLES
| Business Type | Web Design Costs |
|---|---|
| Small Business Website (Up to 16 Pages) | $2,000 to $9,000 |
| Corporate Website (Up to 75 Pages) | $10,000 to $35,000 |
| E-Commerce Website (Up to 1,000 Products) | $5,000 to $55,000 |
| Website Application (Up to 2,000 Pages) | $6,000 to $75,000 |
Leveraging the Power of Internal Linking
Internal linking not only enhances site navigation but also fortifies your SEO strategy by establishing a network of connections within your website. During your website’s redesign, it’s crucial to strategically place internal links to connect content throughout your site, guiding both users and search engines to relevant pages. This approach improves the indexing of your pages, making them more visible in search engine results. Focus on linking high-priority pages from your homepage and interconnecting related articles or sections to distribute page authority and encourage deeper exploration by visitors. Ensure that anchor texts for these links are descriptive and relevant, providing clear signals about the linked page’s content. By integrating a thoughtful internal linking strategy, you harness the ability to direct traffic to underperforming pages, significantly boosting their SEO potential without the need for external sources.
Testing and Monitoring Your Site Post-Redesign
After your website has undergone its transformation, the next critical phase involves a rigorous testing and observation period. Employ tools such as Google Analytics and Google Search Console, which are invaluable for scrutinizing your site’s performance metrics. These platforms will allow you to detect shifts in user behavior, traffic flow, and search engine rankings swiftly. It’s imperative to promptly identify and rectify any post-launch issues that could hinder your site’s SEO performance or user experience. Regular monitoring for broken links, loading time efficiency, and the accuracy of redirections is also crucial to ensure the redesign’s long-term success. This proactive approach enables you to fine-tune your website, keeping it aligned with both user expectations and search engine requirements, thus safeguarding your online presence.
Conclusion
We hope that you found enlightening ways to a successful website redesign without drops in the website’s respective online visibility. When redesigning a website, a strategic approach to website redesign can dramatically improve your site’s performance and SEO rankings. By following the guidelines outlined in this survival guide, you’ll be equipped to undertake a successful redesign that not only meets modern web standards but also drives your business website objectives forward.
